Global Growth of Beverage Cans
在世界范围内,饮料罐正在经历历史性的增长. For example, 在北美,大约75%的新推出的饮料都是罐装的,这一比例是五年前的两倍多.
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铝罐的日益普及是由几个因素造成的, 包括格式的可持续性证书和便利性, 外部消费的增加以及消费者对新饮料选择的需求(例如.g.如能量饮料、苏打水和精酿啤酒),罐装饮料是首选包装. 我们仍然对该格式的未来充满信心,所有迹象都指向更大的牵引力. 这包括知名饮料品牌建设新设施,以显着增加罐装灌装能力, the rise in e-commerce and direct-to-consumer retail, 收入的增加和年轻人口的增加支持了消费趋势,并为能量饮料等饮料类别的进一步扩张提供了机会, wine and liquor/cocktails.
饮料罐的固有特性也满足了消费者的需求,这是其他包装形式无法做到的. 金属包装重量轻,便于携带、服务和享受. 它是耐用的,保护产品和保持其新鲜度. In addition, 对现代消费者来说至关重要:易拉罐是非常可持续的,代表了他们可以感觉良好的包装.
No matter which part of the world you are in, 趋势是一样的:消费者越来越多地选择饮料罐. 以下是云顶集团糖果游戏在一些主要市场的动向:
The Americas
North America Highlights
- Energy drinks, spiked seltzers, 罐装鸡尾酒和调味水有望实现高于市场的增长.
Mexico Highlights
- Beer cans represented 80% of Mexico’s can market in 2021.
- 该地区继续转向易拉罐,远离可回收的玻璃.
Brazil Highlights
- 该国的酒类市场继续向罐装啤酒转变. 预计到2022年,64%的啤酒将是罐装啤酒,而2015年这一比例为48%.
Europe
- 这个地区仍然是罐头的有力支持者和消费者, 市场规模接近900亿罐,复合年增长率为4-6%.
- Increased awareness of metal and its sustainable attributes, along with off-premise consumption habits, are creating greater preference for the format.
- 消费者在寻找产品种类和更高的价格时,也会选择易拉罐, aesthetically pleasing custom can designs.
Southeast Asia
- Increasing household incomes and young populations, 对可持续包装的更大兴趣和对小容量的需求不断增长,都有助于推动饮料罐在柬埔寨等国家的流行, Thailand and Vietnam.
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